wordpress posts tag archives

03/15/2026

Àlex Martínez HerreraArtificial Intelligence, Blog, Digital Marketing, SEO, Web Design, WordPress

How to optimize a WordPress website to appear in AI answers

People no longer search only on Google. More and more users are asking questions directly to artificial intelligence systems such as ChatGPT, Gemini or Perplexity. Instead of showing a list of results, these engines analyze multiple sources and generate a…

Difference between traditional SEO and GEO – What is GEO and why does it matter?

12/10/2025

Àlex Martínez HerreraArtificial Intelligence, Blog, Digital Marketing, SEO, Web Design, WordPress

Difference Between Traditional SEO and GEO: What GEO Is and Why It Matters in Your Digital Strategy

In a digital world that evolves at a dizzying pace, the ways we search for and find information are changing. Until now, many digital marketing strategies have relied on what we know as traditional SEO. But with the rise of…

11/19/2025

Àlex Martínez HerreraBlog, Web Design, WordPress

What is User Experience (UX) and why is it key for your website

Index What is User Experience (UX)? Why is user experience important? Key components of UX Benefits of good user experience How to measure user experience Strategies to improve UX on your website Relationship between UX and SEO Common UX design…

10/30/2025

Àlex Martínez HerreraBlog, SEO, Web Design

What is SSL and What Is It For

Wondering what SSL is and what it’s for? In this article, we’ll explain in a simple and practical way why SSL is essential for any modern website, how it protects your users, and how it can boost your SEO and…

Robots TXT - What it Is and how to optimze it

02/26/2025

Àlex Martínez HerreraDigital Marketing, SEO, WordPress

Robots.txt: What it is and How to Optimize it for your Website

What is Robots.txt? The robots.txt file is a text file that tells search engines which pages or sections of a website they can crawl and which ones they should avoid. It is an essential part of the robots exclusion protocol…

08/25/2024

Àlex Martínez HerreraSEO

What is a canonical URL?

The Canonical URL is a fundamental concept in the world of SEO that helps avoid duplicate content issues and optimize the way search engines crawl and index your website. Correctly implementing the canonical tag is key to improving the visibility…

08/24/2024

Àlex Martínez HerreraSEO

Complete E-commerce SEO Guide: Do’s and Don’ts

In the competitive world of e-commerce, SEO for e-commerce has become a fundamental tool for attracting qualified traffic and improving sales. With millions of e-commerce competing for users' attention, a solid SEO strategy for e-commerce can be the difference between appearing…

04/18/2024

Àlex Martínez HerreraWeb Design

Web Accessibility: An Inclusive Approach

Nowadays, web accessibility has become a critically important issue. According to the W3C, the Web Accessibility Initiative, many modern websites are designed without taking into account the needs of people with cognitive, hearing and visual diversity. Unfortunately, not all users…

02/25/2024

Àlex Martínez HerreraWeb Design

Emerging Trends in Web Design for 2024

The world of web design continues to evolve, and the year 2024 brings with it new trends that redefine the look and functionality of online pages. Below are some of the most prominent trends shaping web design this year: …