Strategic web consulting: clarity, UX and SEO plan for your business
A tailored program for freelancers, startups and small businesses that combines business coaching, user experience (UX) audit and SEO analysis. Define your ideal client, improve your website's conversion and get a concrete action plan.
ALHOSTINGS strategic web consulting combines business coaching, UX audit and SEO analysis so that freelancers, startups and small businesses define their ideal client, improve their website's conversion and receive a concrete action plan. Two programs: CLARITY (strategic focus) and VISIBILITY (CLARITY + 6-month SEO plan). In collaboration with Kristine Baltaca, business coach.
Designed for businesses that have a website but no results
If your website doesn't convert, you don't know where to start, or you have visits but no clients, this program brings order before touching a single line of code.
Freelancers & professionals
Who offer their services online and need clarity to attract the right client.
Early-stage startups
That want to validate their message, ideal client and website before investing in acquisition.
Small businesses
With a website that no longer works, looking for a realistic plan to improve visibility and sales.
Choose the program based on your starting point
The program is fully personalized: we define it together after an initial interview. These two examples show how far it can go.
CLARITY
- SMART objective and goal for your website
- Your ideal client profile (up to 2 profiles)
- User Experience (UX) and speed analysis
- Customer Journey Map of your current website
- UX and conversion improvement proposals
VISIBILITY
- Everything included in CLARITY
- On-Page and Off-Page SEO analysis of your website
- Competitor analysis
- Information Architecture document
- Concrete 6-month SEO action plan
What each program includes
All deliverables are real, actionable documents that you keep.
| Deliverable | CLARITYStrategic focus | VISIBILITYClarity + SEO Plan |
|---|---|---|
| Ideal client definition + SMART objective | ✓ | ✓ |
| Customer Journey Map (CJM) document | ✓ | ✓ |
| UX and CTA analysis of the current website | ✓ | ✓ |
| UX and conversion improvement proposals | ✓ | ✓ |
| Information Architecture document | — | ✓ |
| Competitor analysis | — | ✓ |
| 6-month SEO action plan | — | ✓ |
A clear process, without jargon
Free initial session
We listen to your business and goals to understand what support you need.
Tailored program
We design the program (CLARITY or VISIBILITY) adapted to your starting point.
Sessions + deliverables
We work together with coaching, analysis and actionable documents that you keep.
Action plan
You leave with concrete steps to improve your website's conversion and visibility.
Web development + business coaching, in one team
An unusual combination: technical and SEO rigor alongside accredited strategic coaching.
Àlex Martínez Herrera
WordPress, SEO and UX expertWith more than 10 years of experience in web design and development, I help freelancers, startups and small businesses optimize their digital presence. My specialty is turning ideas into digital tools that convert visits into sales, combining development, SEO and user experience.
Kristine Baltaca
Business Coach & MentorAccredited business coach and mentor. She helps you define your vision and values, explore your strengths, set smart goals and replace limiting beliefs with thoughts that drive your business to the next level, while keeping a healthy work-life balance.
Real results from real clients
Alex designed our website and handles its maintenance and SEO. Maximum involvement from the very start of the project; he advised us on every move and contributed many ideas. I would do it again and recommend him without hesitation.
Kristine helped me focus my efforts to improve the effectiveness of my actions. After four sessions with her, I'm much clearer about my goals and the steps I need to take. I recommend her 100% to anyone who needs coaching and mentoring sessions.
Your questions, answered
What is ALHOSTINGS strategic web consulting?
It's a support program that combines business coaching, user experience (UX) audit and SEO analysis. Its goal is for freelancers, startups and small businesses to define their ideal client, improve their website's conversion and receive a concrete action plan. It's offered in collaboration with business coach Kristine Baltaca.
What's the difference between CLARITY and VISIBILITY?
CLARITY focuses on strategy: ideal client, SMART objective, UX analysis and conversion improvement proposals. VISIBILITY includes everything in CLARITY and adds SEO analysis, competitor analysis, information architecture and a 6-month SEO action plan. Choose VISIBILITY if your priority is gaining organic traffic.
Who is this program for?
For freelancers, professionals, early-stage startups and small businesses that already have a website but aren't getting the results they expected. No technical knowledge required: we translate everything into clear business decisions and actions.
How does the program work?
It starts with a free initial session to understand your business. From there we design a tailored program with coaching and mentoring sessions, an analysis of your website and documental deliverables you keep. We work online, which lets us support businesses wherever they are.
How are results measured?
We work with key performance indicators (KPIs) focused on conversion, visibility and growth: clarity about your ideal client, improvement of the Customer Journey and, in VISIBILITY, the evolution of SEO rankings following the 6-month plan.
What happens when the consulting ends?
You finish with a concrete action plan you can execute on your own or with our help. If you prefer, ALHOSTINGS implements the improvements through its web design, maintenance and SEO services.
Why is clarity so important for my business?
Without a clear focus, it's hard to prioritize actions and maximize results. Defining specific objectives and knowing your ideal client lets you invest your time and money where it truly delivers a return, instead of spreading yourself across tactics that don't convert.
Book your free initial session
Tell us where your business stands and we'll tell you which program fits best. No commitment.
Other ways to start
Free web audit
A first SEO and UX diagnosis at no cost to see where to start.
Start for free → RecurringWeb maintenance
Your WordPress always updated, secure and fast, from €35/month.
See plans → One-offSEO consulting
If all you need is rankings, we work your SEO in depth.
Discover the service →