Miriam Ferrer is a therapist specialising in therapy and personal growth. We built her online course platform in WordPress (selling courses, videos, interactive tests and downloadable materials) along with her logo design, in collaboration with business coach Kristine Baltaca within her Strategic Consulting service.
The challenge: selling online courses without a platform of her own
Miriam Ferrer needed to be able to sell and deliver her therapy courses directly from her own website, without relying on an external platform, and with a visual identity that conveyed trust in a very personal service like therapeutic support.
What we did
- Digital strategy. Defining goals, competitor analysis, SEO and UX optimisation before designing anything.
- Logo design. A professional visual identity aligned with Miriam's personal brand.
- Course platform in WordPress. Building a platform where users can purchase and take online courses on their own.
- Content production. Editing videos, interactive tests and downloadable materials for the courses.
The project was developed in collaboration with Kristine Baltaca, a Business Coaching expert, within her Strategic Consulting service.
Results
| Before | After |
|---|---|
| No platform of her own to sell courses | Self-managed online course platform in WordPress |
| No defined brand identity | Own logo and visual identity |
| No structured course materials | Videos, interactive tests and downloads built in |
About the client
Miriam Ferrer is a therapist specialising in therapy and personal growth. Through her website she offers sessions and workshops designed to help people connect with their body, manage their emotions and boost their wellbeing, integrating various disciplines into her support work.
A platform of your own gives you more control than relying on third parties
Free SEO and UX audit: I'll review your website and tell you what you need to sell online with confidence.
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Frequently asked questions about this case
Why sell courses from your own website instead of an external platform?
Because you keep control of your students, your data and your brand, without an external platform's fees or having to follow its rules. The upfront investment is higher, but the business stays in your hands.
What does an online course platform include?
In this case: selling and delivering courses, videos, interactive tests and downloadable materials, all built into WordPress without relying on third-party plugins for the essentials.
Do you also do brand identity, not just the website?
Yes, this project included the logo design alongside the platform, because the visual identity and the website need to convey the same message of trust, especially in therapeutic and personal services.
