Reflect Africa Expedition organises personalised safaris in Botswana. We redesigned their website in WordPress with SEO and UX work, in collaboration with business coach Kristine Baltaca. The client has since changed provider and design.
The challenge: conveying an authentic safari experience and converting visits into enquiries
Reflect Africa Expedition offers personalised, authentic experiences in iconic Botswana destinations such as the Okavango Delta, Chobe National Park, the Kalahari Reserve and the Khwai Reserve. The website needed a redesign that reflected that deep immersion in African wildlife, with strong search visibility and a user experience built to maximise enquiries.
What we did
- Website redesign in WordPress. A professional template adapted and customised to the client's requirements.
- SEO optimisation. So search engines would rank the website correctly.
- User experience. Special attention to UX to maximise conversions.
- Collaboration with Kristine Baltaca, a small business development coach and mentor, on the project.
Results
| Before | After |
|---|---|
| Website not optimised for search engines | Website optimised for SEO |
| User experience not specifically worked on | UX geared towards maximising conversions |
About the client
Reflect Africa Expedition is a company that organises safaris in Botswana, offering personalised, authentic experiences in iconic destinations such as the Okavango Delta, Chobe National Park, the Kalahari Reserve and the Khwai Reserve. Their focus is on giving travellers a deep immersion into African wildlife, with experienced guides and respect for the conservation of the natural environment.
SEO and UX convert better when they go hand in hand with design
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Frequently asked questions about this case
How do you convey trust on a safari or travel experience website?
With a design and UX built to guide the visitor towards making an enquiry, showing specific destinations and a clear value proposition, instead of a generic catalogue of tourism services.
Do you work with tourism and travel experience businesses?
Yes. Reflect Africa Expedition is an example of a nature tourism business where SEO and UX work together to turn visits into real enquiries.
