What is SSL and What Is It For
Wondering what SSL is and what it’s for? In this article, we’ll explain in a simple and practical way why SSL is essential for any modern website, how it protects your users, and how it can boost your SEO and…
Common SEO Mistakes Freelancers Make with Their Websites
When you start a project as a freelancer, you know you need a website. You don't always know how to rank it well on Google. Many entrepreneurs and professionals make SEO mistakes that can harm their visibility without realizing it.…
What colors to use on your website to sell more? Color psychology for business
Table of Contents Introduction: Color also sells What is color psychology in marketing? Why do colors influence purchasing decisions Colors and emotions: what does each one convey? Recommended colors according to your type of business Common mistakes when choosing colors…
What is Semantic SEO? A Guide to Improving Your Web Positioning
Being on the first page of Google is the goal of many brands and businesses. However, to achieve this, it's no longer enough to repeat a keyword a thousand times. Today, Google's algorithm is smarter, and one of the factors…
Off-Page SEO: What It Is and How to Improve Your Web Positioning
What is Off-Page SEO? Off-Page SEO is the set of strategies and actions external to your website that influence its search engine ranking. Unlike On-Page SEO, which optimizes a page's internal elements, Off-Page SEO focuses on how other websites and…
The Best Practices to Improve Local SEO
Local SEO is a fundamental strategy for businesses looking to attract customers in a specific location. If you have a physical business or provide services in a specific region, optimizing your online presence can make the difference between being found…
Robots.txt: What it is and How to Optimize it for your Website
What is Robots.txt? The robots.txt file is a text file that tells search engines which pages or sections of a website they can crawl and which ones they should avoid. It is an essential part of the robots exclusion protocol…
What is Crawl Budget and How to Optimize It for Your Website?
If you have a website and are interested in SEO, you may have heard Crawl Budget. This concept is essential to ensure that Google can crawl and index the most important pages on your website efficiently. In this article, I…
Keyword Stuffing: What It Is and Why You Should Avoid It
Keyword stuffing is one of the most damaging techniques for a website's SEO positioning. Although some sites initially managed to fool search engines with this practice, today, Google and other search engines severely penalize its use. This article explains what…
What is On-Page SEO and how to optimize it?
On-page SEO, also known as on-page optimization, is the set of techniques and strategies that are applied directly to a web page to improve its positioning in search engines. Unlike off-page SEO, which includes external actions such as backlinks, on-page…