SEO post archives - Page 3 of 4

03/25/2025

Àlex Martínez HerreraDigital Marketing, SEO, Web Design

Local SEO is a fundamental strategy for businesses looking to attract customers in a specific location. If you have a physical business or provide services in a specific region, optimizing your online presence can make the difference between being found…

Robots TXT - What it Is and how to optimze it

02/26/2025

Àlex Martínez HerreraDigital Marketing, SEO, WordPress

Robots.txt: What it is and How to Optimize it for your Website

What is Robots.txt? The robots.txt file is a text file that tells search engines which pages or sections of a website they can crawl and which ones they should avoid. It is an essential part of the robots exclusion protocol…

02/18/2025

Àlex Martínez HerreraDigital Marketing, SEO

What is Crawl Budget and How to Optimize It for Your Website?

If you have a website and are interested in SEO, you may have heard Crawl Budget. This concept is essential to ensure that Google can crawl and index the most important pages on your website efficiently. In this article, I…

02/09/2025

Àlex Martínez HerreraDigital Marketing, SEO

Keyword Stuffing: What It Is and Why You Should Avoid It

Quick answer Keyword stuffing means repeating a keyword excessively or out of context in an attempt to manipulate Google rankings. It is listed explicitly in Google's spam policies and it offers no advantage today: it damages readability and can trigger…

01/19/2025

Àlex Martínez HerreraDigital Marketing, SEO

What is On-Page SEO and how to optimize it?

On-page SEO, also known as on-page optimization, is the set of techniques and strategies that are applied directly to a web page to improve its positioning in search engines. Unlike off-page SEO, which includes external actions such as backlinks, on-page…

10/17/2024

Àlex Martínez HerreraDigital Marketing, SEO, Web Design

SXO – Combining SEO and User Experience to Boost Your Website

Nowadays, search engine algorithms reward not only the relevance of content and the proper use of keywords, but also the quality of the user experience on a website. This is where SXO (Search Experience Optimization) comes into play, a strategy…

09/07/2024

Àlex Martínez HerreraSEO

What are Long Tail Keywords and how to use them to improve your SEO

Quick answer Long tail keywords are search phrases of three or more words targeting specific niches (for example, "web design for freelancers in Barcelona" instead of "web design"). They have less competition, higher conversion rate and match voice search and…

What is your website's Domain Authority (Domain Rating)?

08/31/2024

Àlex Martínez HerreraSEO

What is your website’s Domain Authority (Domain Rating)?

Quick answer Domain Authority (Domain Rating, or DR) is an Ahrefs metric, from 0 to 100, that measures a domain's strength based on its backlinks. Raising it comes down to quality inbound links, well-optimized content, and a good user experience.…

08/25/2024

Àlex Martínez HerreraSEO

What is a canonical URL?

The Canonical URL is a fundamental concept in the world of SEO that helps avoid duplicate content issues and optimize the way search engines crawl and index your website. Correctly implementing the canonical tag is key to improving the visibility…

08/24/2024

Àlex Martínez HerreraSEO

Complete E-commerce SEO Guide: Do’s and Don’ts

In the competitive world of e-commerce, SEO for e-commerce has become a fundamental tool for attracting qualified traffic and improving sales. With millions of e-commerce competing for users' attention, a solid SEO strategy for e-commerce can be the difference between appearing…

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Cookie	Provider	Purpose	Duration
_gcl_au	Google (first party)	Google Ads conversion attribution: records whether you reached the site from an ad.	90 days
_gcl_aw · _gcl_dc	Google (first party)	Stores the ad click identifier (GCLID/DCLID) so conversions can be attributed correctly.	90 days
IDE	Google · doubleclick.net (third party)	Ad profiling and measurement. Enables personalised advertising across the Google Display Network.	13 months
test_cookie	Google · doubleclick.net (third party)	Checks whether your browser supports cookies before serving advertising.	15 minutes
NID	Google (third party)	Remembers your preferences and serves personalised ads across Google services.	6 months
1P_JAR	Google (third party)	Collects site usage statistics used to personalise the advertising shown to you.	1 month