Web Design, SEO and Digital Marketing Blog

Nowadays, search engine algorithms reward not only the relevance of content and the proper use of keywords, but also the quality of the user experience on a website. This is where SXO (Search Experience Optimization) comes into play, a strategy…

How to Improve the User Experience (UX) for a Website

10/11/202410/18/2024

Àlex Martínez HerreraDigital Marketing, Web Design

How to Improve the User Experience (UX) for a Website

User experience (UX) is a key concept that ensures that visitors to your website interact positively, directly influencing your business's success. Whether you are a freelancer or a small business, improving user experience increases customer satisfaction, conversions, and time spent…

09/07/202409/19/2024

Àlex Martínez HerreraSEO

What are Long Tail Keywords and how to use them to improve your SEO

In the SEO world, long tail keywords are one of the most valuable yet often underrated concepts. While generic keywords often attract more people, longer, more specific keywords often make the difference when it comes to conversion and qualified traffic.…

What is your website's Domain Authority (Domain Rating)?

08/31/202409/02/2024

Àlex Martínez HerreraSEO

What is your website’s Domain Authority (Domain Rating)?

A website's Domain Authority, also known as Domain Rating (DR) or Domain Authority (DA), is a metric that reflects the relevance and popularity of a domain on the Internet. It is a key indicator in the world of SEO that…

08/25/202408/25/2024

Àlex Martínez HerreraSEO

What is a canonical URL?

The Canonical URL is a fundamental concept in the world of SEO that helps avoid duplicate content issues and optimize the way search engines crawl and index your website. Correctly implementing the canonical tag is key to improving the visibility…

08/24/202409/08/2024

Àlex Martínez HerreraSEO

Complete E-commerce SEO Guide: Do’s and Don’ts

In the competitive world of e-commerce, SEO for e-commerce has become a fundamental tool for attracting qualified traffic and improving sales. With millions of e-commerce competing for users' attention, a solid SEO strategy for e-commerce can be the difference between appearing…

08/19/202408/21/2024

Àlex Martínez HerreraSEO

Rich Snippets: What they are and how they help improve your SEO positioning

What are Rich Snippets? Rich Snippets are rich pieces of information that appear in Google search results. Unlike conventional snippets, which only show the title, URL, and a brief page description, a Rich Snippet includes additional data such as ratings,…

SEO in 2024 - From keyword optimization to value optimization

08/01/202401/25/2025

Àlex Martínez HerreraSEO

SEO in 2024: From Keyword Optimization to Value Optimization

In SEO, evolution is constant, and every year brings with it new challenges and opportunities. For SEO in 2024, one of the most significant transformations we are seeing is the shift in focus from keyword SEO optimization to a more…

07/27/202407/28/2024

Àlex Martínez HerreraDigital Marketing

How to Improve My Online Presence

Nowadays, having a strong online presence is essential for any business. A well-designed, maintained, and optimized website attracts more visitors and converts those visitors into customers. If you're wondering "how to improve my online presence," here are some key steps…

07/22/202407/22/2024

Àlex Martínez HerreraSEO, SEO

The 3 Pillars of SEO: Authority, Relevance and Experience

SEO (Search Engine Optimization) is essential to any effective digital marketing strategy. Although it may seem complicated and constantly changing, three fundamental pillars remain constant and are the key to success in SEO: authority, relevance, and experience. Understanding and optimizing…

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