Find out what's missing so your business can get clients without relying on word of mouth
A 13-question test built for law firms and professional service businesses with 5 to 50 employees. At the end you get a 0-100 index, your main diagnosis, and the three client-acquisition assets that best fit your business.
How do you get clients without relying on word of mouth?
You need a second channel you can switch on whenever you decide to. In practice that means offering something useful on your website — a guide, a quiz, a calculator — in exchange for an email, instead of waiting for someone to fill out a contact form. Word of mouth keeps working; it just stops being the only thing that does.
Why word of mouth alone isn't enough
Word of mouth is the best sign that you do good work. It's also the channel you have the least control over: you can't speed it up when the month is slow, you can't steer it toward the type of client you want most, and it doesn't scale in proportion to effort.
The problem shows up when it's the only thing you have. Ninety to ninety-seven out of every hundred people landing on your website today aren't ready to call you: they're comparing, researching, checking whether their problem is as serious as they think. For all of them, a contact form is useless, because getting in touch is exactly what they don't want to do yet.
What you'll discover
Your Client Acquisition Index
A 0-100 score that summarises five dimensions: growth momentum, acquisition stability, digital conversion, strategic clarity, and readiness to grow.
Where your bottleneck is
The main diagnosis isn't generic: it comes from the dimension where you score lowest, with two rules that prioritise the most serious problems.
The three assets that suit you
From a catalogue of eight, the three that best fit your diagnosis and your sector, with a concrete example for your type of business.
Three actions for the next four weeks
Things you can do yourself, without hiring anyone, to start moving this very week.
This is the report you'll get
The report appears on screen as soon as you finish, with no waiting for an email. It includes your index with its band, all five dimensions scored, the diagnosis in detail, what's working in your favour, what's holding you back, the three recommended assets, and concrete next actions.
Fragile acquisition
No acquisition assets
Real example from a law firm that bills well and has no client-acquisition assets on its website.
Who this test is for
It's a good fit if…
- You run a law firm, advisory practice, studio, or consultancy with 5 to 50 people.
- Most of your clients come from referrals, and that worries you.
- You have a website, but it barely generates enquiries.
- You want to invest in acquisition and don't know where to start.
Less so if…
- You sell physical products or run an online store.
- You already have a marketing team with a defined strategy.
- You're after a technical audit of your website — that's what the free audit is for.
Frequently asked questions
How long does the test take?
Between two and a half and three minutes. It's 13 screens, one question each, with automatic progression — no need to click continue on every step.
Do I need to give my email to start?
No. Your email is only asked for once, at the end, once the analysis is already done. You can go through all 13 questions without giving any details.
Does the report arrive by email, or can I see it right away?
It appears on screen instantly, in full. The email arrives in parallel with a summary and a permanent link so you can come back to it whenever you want.
What's a client-acquisition asset?
Any resource on your website that offers value in exchange for an email, instead of directly asking people to get in touch: a self-assessment quiz, a budget calculator, a decision guide, a checklist, or a comparison tool. Its job is to start the conversation with people who aren't ready to call you yet.
Is the test really free?
Yes, with no paid version behind it. The full report, the three recommended assets, and the concrete actions are all delivered at no cost.
What do you do with my data?
Your email is used to send you the report and content about client acquisition, always with your explicit consent and double opt-in confirmation by email. Test answers aren't stored in any database of ours. You can unsubscribe at any time.
Does it work if my sector isn't on the list?
Yes. The first question lets you pick "another professional service", and the report still adapts. The examples will be a bit more general, but the diagnosis and recommended assets stay the same.
Three minutes now, or keep waiting for the phone to ring
By the end you'll know exactly what's missing and which asset you should build first.