Web Design, SEO and Digital Marketing Blog

When you start a project as a freelancer, you know you need a website. You don't always know how to rank it well on Google. Many entrepreneurs and professionals make SEO mistakes that can harm their visibility without realizing it.…

What colors should you use on your website to sell more? Color psychology in marketing

05/17/202505/18/2025

Àlex Martínez HerreraBlog, Digital Marketing, Web Design

What colors to use on your website to sell more? Color psychology for business

Table of Contents Introduction: Color also sells What is color psychology in marketing? Why do colors influence purchasing decisions Colors and emotions: what does each one convey? Recommended colors according to your type of business Common mistakes when choosing colors…

04/13/202504/14/2025

Àlex Martínez HerreraDigital Marketing, SEO

What is Semantic SEO? A Guide to Improving Your Web Positioning

Being on the first page of Google is the goal of many brands and businesses. However, to achieve this, it's no longer enough to repeat a keyword a thousand times. Today, Google's algorithm is smarter, and one of the factors…

03/29/202503/29/2025

Àlex Martínez HerreraDigital Marketing, SEO

Off-Page SEO: What It Is and How to Improve Your Web Positioning

What is Off-Page SEO? Off-Page SEO is the set of strategies and actions external to your website that influence its search engine ranking. Unlike On-Page SEO, which optimizes a page's internal elements, Off-Page SEO focuses on how other websites and…

03/25/202503/25/2025

Àlex Martínez HerreraDigital Marketing, SEO, Web Design

The Best Practices to Improve Local SEO

Local SEO is a fundamental strategy for businesses looking to attract customers in a specific location. If you have a physical business or provide services in a specific region, optimizing your online presence can make the difference between being found…

Robots TXT - What it Is and how to optimze it

02/26/202503/26/2025

Àlex Martínez HerreraDigital Marketing, SEO, WordPress

Robots.txt: What it is and How to Optimize it for your Website

What is Robots.txt? The robots.txt file is a text file that tells search engines which pages or sections of a website they can crawl and which ones they should avoid. It is an essential part of the robots exclusion protocol…

02/18/202503/26/2025

Àlex Martínez HerreraDigital Marketing, SEO

What is Crawl Budget and How to Optimize It for Your Website?

If you have a website and are interested in SEO, you may have heard Crawl Budget. This concept is essential to ensure that Google can crawl and index the most important pages on your website efficiently. In this article, I…

02/09/202503/26/2025

Àlex Martínez HerreraDigital Marketing, SEO

Keyword Stuffing: What It Is and Why You Should Avoid It

Keyword stuffing is one of the most damaging techniques for a website's SEO positioning. Although some sites initially managed to fool search engines with this practice, today, Google and other search engines severely penalize its use. This article explains what…

01/19/202503/26/2025

Àlex Martínez HerreraDigital Marketing, SEO

What is On-Page SEO and how to optimize it?

On-page SEO, also known as on-page optimization, is the set of techniques and strategies that are applied directly to a web page to improve its positioning in search engines. Unlike off-page SEO, which includes external actions such as backlinks, on-page…

10/17/202410/19/2024

Àlex Martínez HerreraDigital Marketing, SEO, Web Design

SXO – Combining SEO and User Experience to Boost Your Website

Nowadays, search engine algorithms reward not only the relevance of content and the proper use of keywords, but also the quality of the user experience on a website. This is where SXO (Search Experience Optimization) comes into play, a strategy…

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