{"id":10094,"date":"2026-08-11T11:17:04","date_gmt":"2026-08-11T09:17:04","guid":{"rendered":"https:\/\/www.al-hostings.com\/como-medir-visibilidad-ia\/"},"modified":"2026-08-12T10:15:22","modified_gmt":"2026-08-12T08:15:22","slug":"how-to-measure-ai-visibility","status":"publish","type":"post","link":"https:\/\/www.al-hostings.com\/en\/how-to-measure-ai-visibility\/","title":{"rendered":"How to measure whether your site appears in AI answers"},"content":{"rendered":"
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Quick answer<\/span><\/p>\n

To measure whether your website appears in AI answers you have three routes: manually querying ChatGPT, Perplexity and Gemini with your customers’ actual questions (free but manual), using Search Console and GA4 to detect impressions and visits from AI engines (partial but free), or paying for a tracking tool like Otterly, Peec AI or Profound ($29\/month up to $500+\/month). Always start with the free routes: they’re enough to know whether you have a problem.<\/p>\n<\/div>\n

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The problem with almost every article on this topic is this: either they’re vendor promotions dressed as reviews of expensive tools, or they’re generic advice with no data. This guide is different. It has real prices verified in July 2026, what you can do for free, what’s worth paying for, and what’s marketing noise.<\/p>\n

One data point to understand why this matters now, not two years from now: according to Otterly’s research (2026)<\/a>, 15% of all web traffic now comes from AI agents and bots, and ChatGPT generates 56% of AI-referred traffic, followed by Gemini at 18% and Perplexity at 8%. The needle has moved.<\/p>\n

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The 3 routes to measure your AI visibility<\/h2>\n

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1<\/div>\n
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Manual querying (free, essential)<\/h3>\n

The route almost nobody recommends because it pays no commission, but it’s exactly where you should start. Open ChatGPT, Perplexity and Gemini and ask the same questions a potential customer would. Whether your brand shows up cited, with what phrasing, with what link, and against which competitors. In 30 minutes you have an honest diagnosis.<\/p>\n

How to do it well:<\/b> list 10-15 real questions from your sales funnel (not keywords, conversational questions). Run them through ChatGPT, Perplexity and Gemini. Note in a spreadsheet: does your brand appear? At what position? Which sites are cited as sources? Which competitors come up? Repeat monthly. If a customer asks “who does WordPress maintenance in Barcelona?” and you don’t show up, that’s a problem \u2014 and now you know it.<\/div>\n<\/div>\n<\/div>\n

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2<\/div>\n
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Google Search Console and GA4 (free, partial)<\/h3>\n

The picture is only half there, but it’s real. Search Console shows impressions and clicks from AI Overviews (when Google chooses to report them), and in GA4 you can detect visits coming from AI engines by filtering referrer. It doesn’t cover ChatGPT or Perplexity if the user doesn’t click, but it gives you a solid baseline on Google AI Overviews, which is the engine with the highest volume.<\/p>\n

How to apply it:<\/b> in GA4, create a segment with referrer containing chat.openai.com<\/code>, chatgpt.com<\/code>, perplexity.ai<\/code>, gemini.google.com<\/code> and copilot.microsoft.com<\/code>. In Search Console, watch the impressions chart from the moment AI Overviews rolled out in your country: if impressions rise and clicks don’t, AI is showing you but stealing the click.<\/div>\n<\/div>\n<\/div>\n

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3<\/div>\n
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Dedicated tracking tools (paid)<\/h3>\n

They automate what you’d do by hand: they run your questions against AI engines on a recurring schedule, log mentions, benchmark against competitors, and give you an AI “share of voice” metric. The category exploded in 2026: options range from $29\/month to $500+\/month. The table below compares the ones worth it.<\/p>\n

When to pay for them:<\/b> only after you’ve exhausted the two routes above and need systematic tracking of more than 20-25 prompts, or if you handle AI visibility for clients. For a freelancer or SME just starting out, 90% of the value is in the two free routes.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Measurement tools: real prices July 2026<\/h2>\n

Prices from official pages verified in July 2026. The category moves fast: always check the vendor’s page before signing up.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Tool<\/th>\nFrom<\/th>\nWho it’s for<\/th>\n<\/tr>\n<\/thead>\n
Otterly.ai<\/td>\n$29\/month (15 prompts)<\/td>\nMost accessible entry point. Covers ChatGPT, AI Overviews, Perplexity and Copilot.<\/td>\n<\/tr>\n
Peec AI<\/td>\n\u20ac89\/month (25 prompts)<\/td>\nBest depth-to-price ratio for SMEs and agencies. Shows cited sources.<\/td>\n<\/tr>\n
AthenaHQ<\/td>\n$245\/month (annual)<\/td>\nCredit-based model, good AI Overviews coverage. $300 credit for the first month.<\/td>\n<\/tr>\n
Semrush AI Toolkit<\/td>\n$99\/month (add-on)<\/td>\nIf you already pay for Semrush, it can save you a separate tool.<\/td>\n<\/tr>\n
Ahrefs Brand Radar<\/td>\n$199\/month + Ahrefs<\/td>\nRequires an Ahrefs base plan. Real total cost from ~$330\/month.<\/td>\n<\/tr>\n
Profound<\/td>\n~$499\/month or custom<\/td>\nEnterprise. SOC 2 compliance, deep source analysis. Not for SMEs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Sources: Otterly.ai (July 2026 blog), Peec AI (official pricing), IndustryLens and Averi (comparisons verified July 2026).<\/p>\n

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Metrics that actually matter (and which ones are noise)<\/h2>\n

Any tool will bombard you with dashboards. Here are the four metrics that count and the three you can ignore:<\/p>\n

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Appearance rate (share of voice)<\/h3>\n

Out of 100 questions relevant to your business, in how many you’re cited. It’s the equivalent of classic “ranking”. If you’re at 5-15%, there’s work to do; above 30% in your niche, you’re doing well.<\/p>\n<\/div>\n<\/div>\n

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Sources cited alongside you<\/h3>\n

Which sites AI pulls information from when it answers: your site, your LinkedIn, Reddit, an industry outlet. This tells you where you need to strengthen your external presence. We cover this in which websites appear most in ChatGPT and Perplexity<\/a>.<\/p>\n<\/div>\n<\/div>\n

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Real traffic from AI engines (GA4)<\/h3>\n

Visits with referrer from ChatGPT, Perplexity, Gemini or Copilot. This is the metric that translates visibility into real business: no clicks, no conversion. Watch their conversion rate too, not just volume.<\/p>\n<\/div>\n<\/div>\n

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Context and accuracy of citations<\/h3>\n

Are they citing you well or badly? With correct data or made-up? If AI says “ALHOSTINGS charges \u20ac20\/month” and that’s not true, you have a hallucination to correct with clearer content.<\/p>\n<\/div>\n<\/div>\n

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And what you can ignore:<\/p>\n

“Sentiment” metrics (subjective and hard to act on), absolute rankings (AI doesn’t rank like Google), and any proprietary “AI score” the tool doesn’t explain how it calculates. If you can’t act on a metric, don’t watch it.<\/p>\n<\/div>\n

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How often to measure<\/h2>\n

An important warning: AI visibility is far more volatile<\/strong> than Google rankings. The same question can give you different results depending on the day, the exact prompt or the model. So:<\/p>\n

Manual (route 1):<\/strong> once a month is enough for a snapshot. If you’re about to make a big change to your site, measure before and after.<\/p>\n

Analytics (route 2):<\/strong> weekly review of Search Console and GA4 as soon as you see movement; otherwise monthly.<\/p>\n

Tool (route 3):<\/strong> tools do daily or weekly tracking automatically. Your job is to review the dashboard once a week, not every day. Chasing daily fluctuations wastes time.<\/p>\n

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Checklist to start measuring today (free)<\/h2>\n

Seven steps you can do this afternoon without paying anything.<\/p>\n